GetResponse has been around the block a bit and offers a fairly comprehensive suite of tools that go beyond just sending out your newsletters. They’ve got different tiers, each with its own set of bells and whistles.

GetResponse Email Marketing Functionality

Here’s a breakdown of what you get depending on which level you opt for:

• Free: This is a good starting point for those just dipping their toes in. You can have up to 500 contacts and get basic email marketing features like newsletters, autoresponders (one scenario), landing pages (one), and website builder (one page). It’s quite limited but enough to get a feel for the platform.
  
• Email Marketing (Starting Price: Around £15 per month): This tier ramps things up a bit. You get unlimited newsletters, more advanced autoresponders (up to five scenarios), unlimited landing pages, basic segmentation, and the website builder (up to three pages). You can also run basic email scheduling and personalisation. This is a solid foundation for small businesses starting to build their email list.
  
• Marketing Automation (Starting Price: Around £49 per month): This is where things get more sophisticated. You unlock visual workflow builders for more complex automation sequences, advanced segmentation based on behaviour and tags, lead scoring, website tracking, and e-commerce integrations. You also get access to webinars (up to 100 attendees). This tier is aimed at businesses looking to nurture leads and automate more of their marketing efforts.
  
• E-commerce Marketing (Starting Price: Around £81 per month): Tailored for online shops, this tier includes features like abandoned cart recovery, product recommendations, transactional emails, and more advanced e-commerce segmentation. You also get more webinar capacity (up to 300 attendees).
  
• GetResponse MAX (Custom Pricing): This is the top-tier offering with advanced features like dedicated support, deliverability consulting, custom reporting, and higher limits across the board. It’s designed for larger businesses with more complex needs.

Take a look at our analysis and comparison of the features of the top ten email marketing platforms.

How Much Does GetResponse Cost (And Is It Worth It?)

As mentioned above, the starting prices for the paid tiers are roughly:

• Email Marketing: £15 per month
• Marketing Automation: £49 per month
• E-commerce Marketing: £81 per month

It’s important to note that these are starting prices and will increase based on the number of contacts you have. GetResponse typically offers discounts for annual subscriptions, which can bring the overall cost down. They also have a flexible pricing structure, allowing you to adjust your plan as your list grows.

For smaller businesses and individuals just starting with email marketing, the Free plan offers a decent entry point to understand the basics. However, the limitations quickly become apparent.

The Email Marketing tier provides good value for money for small to medium-sized businesses that need more than just basic newsletters. The unlimited landing pages and increased autoresponder capabilities are particularly useful.

The Marketing Automation tier offers significant power for lead nurturing and more targeted communication. If you’re serious about automating your marketing and have a growing customer base, this tier is likely worth the investment.

The E-commerce Marketing tier is specifically designed for online retailers and includes features that can directly impact sales. If you run an e-commerce business, the targeted features here offer good value.

The GetResponse MAX tier is for larger organisations with specific needs and the budget to match. The custom support and advanced features justify the higher cost for those who require them.

Overall, GetResponse offers a range of plans that cater to different needs and budgets. The value for money is generally good, particularly in the Email Marketing and Marketing Automation tiers for growing businesses.platforms.ng. The Premier tier, while feature-rich, is likely only justifiable for larger organisations with complex needs and a higher marketing budget.

Take a look at where GetResponse sits on our ranking of the most cost-effective email marketing platforms.

GetResponse: Strengths and Weaknesses

Strengths	Weaknesses
Comprehensive feature set across tiers	The user interface can sometimes feel a bit cluttered
Good automation capabilities, especially in higher tiers	Pricing can increase significantly with list growth
Decent landing page builder included	Some advanced features can have a steeper learning curve
Webinar functionality integrated (higher tiers)	Reporting, while adequate, could be more in-depth
Good range of integrations available	Free plan is quite limited
Responsive customer support (depending on tier)

Our Analysis: What Type of Business is GetResponse Best Suited For?

GetResponse is a versatile platform that can be suitable for a range of businesses, including:

• Small to Medium-sized Businesses (SMBs): The Email Marketing and Marketing Automation tiers offer a good balance of features and price for growing SMBs looking to build their email list and automate marketing tasks.
• E-commerce Businesses: The dedicated E-commerce Marketing tier provides specific tools for online retailers to recover abandoned carts, promote products, and segment customers based on purchase behaviour.
• Marketing Agencies: The platform’s automation and segmentation capabilities can be valuable for agencies managing email campaigns for multiple clients.
• Solopreneurs and Bloggers: The lower-tier plans offer a cost-effective way to build an audience and communicate with subscribers, although the limitations of the Free plan should be considered.

It might be less ideal for very large enterprises that require highly customised solutions, although the GetResponse MAX tier aims to cater to this segment. Businesses solely focused on basic newsletter sending might find simpler and potentially cheaper alternatives.

Conclusion

GetResponse is a solid contender in the email marketing landscape. It offers a good range of features across its different pricing tiers, with particularly strong automation capabilities in the mid to upper levels. While the interface can occasionally feel a bit busy and the cost can escalate with list growth, the platform generally provides good value for money, especially for small to medium-sized businesses and e-commerce operations looking to grow and automate their email marketing efforts. It’s worth exploring their free plan to get a feel for the platform before committing to a paid subscription.

GetResponse Competitors

• Omnisend
• ActiveCampaign
• Brevo
• HubSpot Marketing Hub
• Mailchimp
• Constant Contact
• Klaviyo
• MailerLite
• Campaign Monitor

Check out our comparison of the best email marketing software, and see where GetResponse sits in the top ten.