Selecting the right email marketing software is crucial for businesses of all sizes to nurture leads, promote products, and build lasting relationships. With so many options available, navigating the choices can feel overwhelming. Fear not! We’ve ranked ten of the top email marketing software options for pricing and value for money, features and functionality, and our overall impression, to help you to make an informed decision.

1. HubSpot Marketing Hub

Pricing and Value: 3/5 – Premium pricing, excellent value for enterprise users needing deep integration and advanced automation.

Features and Functionality: 5/5 – Extensive features: advanced automation, lead scoring, CRM integration, personalised content, SEO, social media.

Overall Impression: 5/5 – Powerful and high-quality, best for larger organisations with integrated marketing and sales needs.

2. Brevo (formerly Sendinblue)

Pricing and Value: 4.5/5 – Competitive pricing, especially for growing businesses, excellent value with integrated SMS.

Features and Functionality: 4/5 – Robust suite including email builder, automation, segmentation, SMS, landing pages, and CRM.

Overall Impression: 4.5/5 – Comprehensive and scalable, high-quality omnichannel solution.

3. Klaviyo

Pricing and Value: 3/5 – Higher end pricing, but powerful e-commerce features and automation often justify the cost.

Features and Functionality: 4.5/5 – Advanced segmentation based on purchase behavior, personalised automation, SMS, strong e-commerce integrations.

Overall Impression: 4.5/5 – High-quality, purpose-built for e-commerce businesses seeking sophisticated automation and personalisation.

4. ActiveCampaign

Pricing and Value: 3.5/5 – Pricing varies, excellent value for businesses needing sophisticated automation and CRM-like features.

Features and Functionality: 5/5 – Powerful automation, CRM features, lead scoring, deep segmentation, numerous integrations.

Overall Impression: 4.5/5 – High-quality and robust, best for users needing advanced automation and comfortable with a feature-rich interface.

5. MailerLite

Pricing and Value: 5/5 – Affordable pricing, generous free plan, excellent value for money, especially for smaller users.

Features and Functionality: 3.5/5 – Solid features: drag-and-drop editor, automation, segmentation, landing pages, excellent support.

Overall Impression: 4/5 – High-quality experience with simplicity and excellent support at a very competitive price.

6. GetResponse

Pricing and Value: 4/5 – Range of plans, good value for users leveraging its diverse tools beyond email.

Features and Functionality: 4/5 – Comprehensive suite: email marketing, automation, landing pages, webinars, website builder, conversion funnels.

Overall Impression: 4/5 – Solid and high-quality platform offering a broad range of marketing tools.

7. Mailchimp

Pricing and Value: 3.5/5 – Free plan for beginners, paid plans can be pricier for larger lists, good value for ease of use and creative tools.

Features and Functionality: 4/5 – Intuitive interface, strong design tools, robust segmentation, automation, e-commerce integrations.

Overall Impression: 4/5 – Popular and reliable, high-quality for user-friendliness and design, pricing for large lists a consideration.

8. Omnisend

Pricing and Value: 3.5/5 – Tiered pricing, good value for e-commerce businesses needing integrated email, SMS, and other channels.

Features and Functionality: 4/5 – Robust e-commerce features, advanced automation, personalised product recommendations, SMS, push notifications.

Overall Impression: 4/5 – High-quality and increasingly popular for e-commerce businesses seeking omnichannel marketing.

9. Campaign Monitor

Pricing and Value: 4/5 – Cost-effective for smaller lists and lower sending volumes, good value for design focus.

Features and Functionality: 3.5/5 – Excellent email templates, visual journey builder, focus on design, segmentation, personalisation.

Overall Impression: 4/5 – High-quality platform prioritising design and ease of use for potentially lower volume senders.

10. Constant Contact

Pricing and Value: 3.5/5 – Straightforward pricing, good value for event and non-profit specific features and ease of use.

Features and Functionality: 3.5/5 – User-friendly, reliable delivery, good templates, event management tools, social media integration.

Overall Impression: 4/5 – Dependable and high-quality, known for user-friendliness and features tailored to events and non-profits.

Top 10 Email Marketing Software Options: Ranked

Based on our scores above for pricing and value for money, features and functionality, and our overall impression, here’s a ranking of our top 10 email marketing software options for 2025.

1. HubSpot Marketing Hub: While pricier, its unparalleled feature set and seamless integration make it a top contender for businesses needing a comprehensive marketing and sales solution.
2. Brevo: Its strong all-around performance, competitive pricing, and integrated SMS capabilities make it an excellent choice for growing businesses.
3. Klaviyo: Specifically designed for e-commerce, its powerful automation and personalisation features deliver significant value for online stores.
4. ActiveCampaign: A robust platform for users who require advanced automation and CRM-like functionalities.
5. MailerLite: Praised for its affordability, user-friendliness, and excellent support, making it a great value option.
6. GetResponse: A comprehensive platform offering a wide array of marketing tools beyond just email.
7. Mailchimp: A popular and user-friendly choice with strong design capabilities, though pricing for larger lists can be a factor.
8. Omnisend: A strong contender for e-commerce businesses seeking an integrated omnichannel marketing approach.
9. Campaign Monitor: A design-centric platform that’s particularly suitable for lower-volume senders who prioritise aesthetics.
10. Constant Contact: A reliable and user-friendly option, especially well-suited for events and non-profit organisations. 

Keep in mind that the “best” option ultimately depends on your individual needs and priorities. Take a look at our in depth analysis of features and functionality for each of these options. We would also recommend exploring free trials of the platforms that seem like a good fit to experience their features firsthand before making a final decision.

Important Considerations

• Your Specific Needs: This ranking provides a general overview. The ideal software for you will depend on factors like your budget, list size, required features, and technical expertise.
• Feature Prioritisation: If advanced automation is your top priority, ActiveCampaign or HubSpot might rank higher for you. If budget is the primary concern, MailerLite would be a strong contender.
• E-commerce Focus: If you run an online store, Klaviyo and Omnisend are specifically tailored to your needs.
• Ease of Use: For beginners, Mailchimp or Constant Contact might be more appealing due to their user-friendly interfaces.

Making Your Choice

These scores provide a comparative overview to help narrow down your options. Remember to consider your specific requirements and priorities when making your final decision. Factors like your budget, team size, technical skills, and the complexity of your marketing needs will all play a role in determining the best email marketing software for your success. Don’t hesitate to explore free trials to get hands-on experience before committing to a platform.